When Memory Turns to Mush
THE IDLE AMERICANCommentary by Dr. Don Newbury Creative minds at Young and Rubicon—a recognized advertising agency in New York City— have introduced jingles, catch words (as well as “catch phrases”) and slogans that have withstood the test of time And there are few tests any tougher than time. Well, I committed a king-size “boo-boo” in a recent column that warrants review. I
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